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Alternative Grants in Action
Ever feel like spending the day getting your hands dirty and giving back? Well, last Saturday we did just that when we joined our first Alternative Grants recipient, WE Garden, for a day of gardening...
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Made in Peru: Alpaca Capes & Ponchos
Imagine yourself in the highlands of Peru. Among the Andes, spectacular surroundings embellish an undeniably rich cultural history. For close to 7000 years, the Inca civilization has been living off...
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Introducing Morgan Fitzgibbons: Cyclist and Resistance Leader
San Francisco has been home to an unusual number of progressive thinkers and movements; from the Digger movement of the late 1960’s to the current culture of back-to-the-land and alternative urban...
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Alternative Presents the Ride of Resistance
As new members of the San Francisco community, we recently hosted the Ride of Resistance, a historic and cultural cycling tour of the Wiggle led by Morgan Fitzgibbons, founder of the Wigg Party and...
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The Wheels Behind the San Francisco Cycling Club
Jim Whimpey and Alejandro Villarreal are driven men. They have high-powered careers in the tech industry (Jim at Flickr and Alejandro at Google), but what drives them in their personal lives, where...
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Coworking Gets Creative in DTLA
When it comes to the creative class—artists, designers, writers, bloggers, entrepreneurs, inventors, and the like—every lifestyle choice is a reflection of who we are. From the clothes we wear to the...
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Beauty, Bravery & Body Image with Melanie Klein
Mind, body and spirit. These all rank equally when author, activist and Women’s Studies professor Melanie Klein thinks about her yoga practice. In fact, it’s the lens through which many people try to...
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Connecting a City: Meet Ryan Gravel
Yes, it all started with a college thesis project. While attending Georgia Tech, Ryan Gravel proposed converting 22 miles of abandoned Atlanta railroad track into a cultural path featuring parks and...
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Passionate About Place: Meet Gene Kansas
Gene Kansas bucks the stereotype that real estate brokers are only in it for the money. His entire business—Gene Kansas | Commercial Real Estate—focuses on place making and community building in...
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Follow Up: Aaron Rowley of Electroloom
It’s hard to believe almost an entire year has gone by since we awarded our San Francisco-based Alternative Grant. For those just tuning in, the prize money and TechShop membership went to Electroloom...
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With Gratitude, Staplehouse
We’ve been friends with the Hidingers and have been following their journey for years, so it only made sense to chat with Jen Hidinger about the recent opening of the restaurant Staplehouse. Located in...
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Celebrate Earth Day, Support Flint
It’s that time again – Earth Day is upon us. While we believe in celebrating Earth Day every single day, not just on April 22nd, the day has become the largest secular observance in the world. With...
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Just in: Pride Graphic Tees
Just in: graphic tees in support of pride and equality for all. June is LGBT Pride month, and we’re excited to launch our pride graphic tee collection! “I call upon the people of the United States to...
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NY, We’re Back!
After a fire next door, our New York store is open again, and we are back better than ever! We took the opportunity to spend time mindfully redesigning the store and can’t wait to share it with you....
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Meet the Artist: Jacky Wasserman
We sat down with Jacky Wasserman, vegan, DJ and designer of our Pride capsule graphics, to chat about her inspiration. Here’s what we learned. What inspires you? Art, people, music, fashion, travel....
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Forward Warrior: Uniting Artists & Communities
Forward Warrior, an annual live painting performance, returned to Cabbagetown in Atlanta June 11-12. Seeking to bring artists and communities together, 36 of Atlanta’s most innovative artists spent the...
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2016 Print Contest #CreateAlternative
You are the doers, makers and creators that take our clothing with you. Each tee, hoodie and pant is a blank slate where you can leave your mark of self-expression. For those that choose to embellish...
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ME to WE: A Brand We Love Empowering Women
In Kenyan Maasai culture, women are responsible for most of the hard work, including collecting water, tending to children and running the household, while only men were traditionally working outside...
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STATE: Going Beyond the Bag
We’re constantly looking for brands that not only compliment our products but also whose core values align with our own, and we’re so excited to add STATE Bags to our roster of Brands We Love! More...
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Introducing the Made in Atlanta Series 001 | The Bitter Southerner
As a company rooted in Atlanta, we love finding ways to collaborate with other Atlanta-based brands. That’s why we’re partnering with Switchyards Downtown Club to bring the “Made in Atlanta” event...
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